Mastercard; ICC’s new Global Sponsor, Replaced BharatPe

Mastercard; ICC’s new Global Sponsor, Replaced BharatPe

        Mastercard; ICC’s new Global Sponsor, Replaced BharatPe, a multinational financial services corporation based in the United States. From past few years, Mastercard has been actively seeking to secure lucrative sponsorship deals and has already secured the title sponsorship rights for the Board of Control for Cricket in India (BCCI) international and domestic home fixtures from Paytm.

        This agreement will provide Mastercard with all the rights of  on-screen and in-venue branding opportunities, such as having their logo displayed in 3D on the field and on LED advertising boards near the boundary rope. 

        Along with this, Mastercard have got a great opportunity to advertise during the upcoming ICC Men’s ODI World Cup 2023 in India.